Thought I'd say "Hi" and tell you a bit about what I'm planning to do here.
I'm so excited about the wonderful information, insights and discussions we're going to have on this blog! Where else can we hook up with others who do what we do? Well, okay, a lot of places, but this is certainly one where we can talk to and connect with folks who focus on Sales & Marketing T&D.
I'm going to regularly post discussion topics and items and, more likely than not, my thoughts (tee hee for those of you who know me, just try to get me to keep my opinions to myself, right?!?). Can't wait to see your thoughts and insights.
Here's the way this will work - I'll post once a week, so please stop by or get a feed and join in the discussion. We're all very familiar with the need to keep things respectful and courteous, so the only posts I'll remove are those that aren't thus. I had to say that, you understand :)
SO, OUR FIRST TOPIC: MILLENNIALS
I just finished conducting a study for DHC's Sales Executive Share Group on Millennials in the Work Force. The group of 14 Sales VP's wanted to explore this because they believed they couldn't retain their young talent for very long - certainly not long enough to get a payout on the resources it took to train them (the Bureau of Labor Statistics, says that the average Millennials stays in their position for an average of 16 months. Hmmm ...). The study results were, in some instances, very surprising. I'll be talking about some of those very surprising issues soon.
One of the strongest and striking insights from the study:
The top 10 factors that attract Millennials into a sales and marketing job are exactly the same factors that determine if they're going to stay with the company. And those top 10 factors were the exact same top 10 factors for other generations. I found that the biggest differences between Millennials and other generations were more related to life and career stage than true generational differences. That's totally counter to what the participating companies thought they would see.
HERE'S THE QUESTION FOR YOU:
Are your Millennials (those between the ages of 20 and 29) significantly different from other generations that work in sales and marketing at your company? And, if so, how?
